Snapchat has apologized for a Juneteenth filter that prompted users to smile to break chains that appeared on screen.
Juneteenth is an annual holidayThe filter featured a Pan-African flag as a backdrop and prompted users to smile, which caused chains to appear behind them and then break. It also included the words"Juneteenth Freedom Day."the version of the lens that went live Friday morning had not been approved through its review process.
"We deeply apologize to the members of the Snapchat community who found this Lens offensive," the company said."We are investigating why this mistake occurred so that we can avoid it in the future.". Now hire more black people."
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