Research suggests a way to hack your brain for more motivation.
and intensity than when they drank a clear drink—on average, they ran 212 meters further and increased their speed by 4.4 percent. They also reported higher levels of enjoyment in their efforts during the pink-fueled run., a lecturer in sport and exercise nutrition at the University of Westminster in the U.K.
Pink was used in the study because of its perceived sweetness, he said. We tend to reach for sweet tastes beforeAn earlier taste study by the researchers found that when participants drank both pink and clear beverages, they reported the pink drink to be sweeter even though they were the same. That’s a powerful placebo effect that can be harnessed for
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