Silicon Valley, Wall Street set may need new uniform, as Patagonia shifts policy on famous fleece via CNBCMakeIt
On a typical weekday in Manhattan, it's not uncommon to see a group of young men all wearing virtually the same outfit: slacks and a button-down shirt topped with a Patagonia vest that's emblazoned with a finance company's logo. There's even an Instagram account dedicated to the look. The fleece is also popular in Silicon Valley and has been dubbed"the power vest."
On Tuesday, Patagonia said its corporate sales program — in which businesses are able to purchase clothing in bulk, customized with their own company's name or logo — will now prioritize companies that are charitable or mission-driven. "Certified B Corporation" is a certification that measures a company's social and environmental performance, and assesses companies on how they impact workers, the community, the environment and customers, and the organization 1% For The Planet requires members to donate the equivalent of 1 percent of sales through a combination of monetary, in-kind or approved advertising contributions to environmental causes.
Over the past few years, the company's co-branded vests and jackets — particularly the fleece and puffer versions — have quickly become a staple in Silicon Valley and on Wall Street.
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