Patagonia isn't satisfied with cutting finance bros off from their beloved fleece vests. Now, the retailer is trolling Wall Street on Twitter.
Patagonia fleece vests branded with companies' names have become a crucial part of the wardrobes of people who work in the finance industry. In New York City, these vests are part of the"Midtown Uniform" — typically slacks, a dress shirt, and a fleece vest.
Binna Kim, president of public relations company Vested, first reported the news on Monday after she reached out to a certified reseller of Patagonia apparel to purchase branded clothing for a client. The reseller told Kim that Patagonia is now reluctant to partner with companies that they view to be"ecologically damaging," as well as religious groups, food groups, political-affiliated organizations, financial institutions, and more.
However, for financial services companies that have already penned a deal with Patagonia, there is a silver lining. The change of focus only impacts new customers, as existing clients would not be impacted, a Patagonia spokesperson said.
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