Even as the government rejects a bailout, mail-order businesses still rely on the post office's affordability and access to a larger base of customers. FWPro
The post office might seem to be an unexpected casualty of the coronavirus pandemic, but it has warned U.S. leaders that it could. The USPS is in dire straits, and the White House seems uninterested in helping.
Right now, it’s even more important. Last year, mail order and direct to consumer sales were just four percent of Ritual’s business. This month, they’ll make over a quarter of it. “Mail order is up about 400 percent, she said, “But the other channels are way down, so it's a bigger piece of the pie.” The company is spending about $8,000 a month more for shipping than it was in January. Rinaldi estimated that well over half of that amount goes to the post office.
Pre-COVID, they sold direct to consumers through Amazon and their website, but the majority of their sales were through foodservice and other retail channels. Now, with sales of shelf-stable baking mixes rising, the company is selling about 80 percent of its product directly to consumers.
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