Melbourne's tech firm, Shping, collaborates with IBM Food Trust™, unveiling the possibility for consumers to interact with their purchases. This
, unveiling the possibility for consumers to interact with their purchases. This partnership seeks to deliver detailed product traceability and origin information from IBM Food Trust™ to Australian consumers via the Shping App. This combined initiative allows consumers to delve into the details of the raw materials in their products, tracing their origins and journey.
IBM Food Trust™, a blockchain-driven traceability platform, oversees this “track and trace” process for numerous renowned global brands. With IBM Food Trust™, brands are connected to a vast network of companies using reliable technology, ensuring the traceability of their products from raw materials to retail shelves.
The fusion of IBM and Shping’s technologies promises consumers a holistic view of trusted product data, from origins to distribution specifics, enriching their shopping experience. Both Shping and IBM share a vision to amplify consumer awareness, fortify trust, and champion transparency across industries.
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