The move comes as the Ottawa-based company looks to avoid a downturn hitting the e-commerce sector by broadening its services
Much of the new products and enhancements focus on the company’s customer-facing Shop app, which provides users on mobile devices with a one-stop hub to keep their billing information in a single place for checkouts and track their deliveries from different stores.
The Shop app will now include a live-streamed video component for Shopify merchants, who can set up different channels for their customers to tune in. This new feature, dubbed “Shop Minis,” allows merchants to directly interact with the “100 million users and 10s of millions of shoppers” that use the app every month, according to Shopify, and “convert” them into paying customers.
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