As soon as SHAQ started investing like Jeff Bezos, 'I probably quadrupled what I'm worth.' (via CNBCMakeIt)
He's not the only successful investor who sticks with what he knows and trusts. "Make sure you're investing in things that you believe in, as opposed to investing in things that other people believe in," PayPal's senior vice president of international markets, Rohan Mahadevan,. He recommends testing a product or service before investing in it to better understand how the business operates.
O'Neal also prefers to work with companies he personally enjoys. Of all of his investments, Krispy Kreme is his favorite, he told the WSJ, "because I like donuts. ... Krispy Kreme is a fabulous donut. I was introduced to it in college and have been in love with it ever since." That said, you don't necessarily want to invest in something just because you like it. You want to make sure you truly understand the company, too,: "What an investor needs is the ability to correctly evaluate selected businesses. Note that word 'selected': You don't have to be an expert on every company, or even many. You only have to be able to evaluate companies within your circle of competence.
, he adds: "If you aren't willing to own a stock for 10 years, don't even think about owning it for 10 minutes."
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