If you fancy a burger and crinkle-cut fries, U.S. fast-casual joint Shake Shack is dipping a toe into the Canadian market — but its success could depend on...
Shake Shack is shown in Toronto 's Yonge-Dundas Square on Monday. If you fancy a burger and crinkle-cut fries, the U.S. fast casual joint is dipping a toe into the Canadian market — but its success could depend on customers willing to fork out higher prices.
He noted that Shake Shack first tested Canadian waters in 2017 with a pop-up, but said the chain was taking its time with an entry here until it found the right local partners. Toronto-based businesses, like chocolatier ChocoSol and bakery Brodflour, are among its local suppliers."We didn't want to follow those who have come in and treated like the 51st state," he said.
There's no denying that Shake Shack is selling a slightly pricier burger — its signature ShackBurger goes for $8.49, or $12.49 for a double patty. Restaurants in that quick-service category represent about $40 billion to $50 billion of the $90-billion restaurant market in Canada, which is otherwise dominated by major fast-food chains like McDonald's.
Shake Shack is working with Canadian private investment firms Harlo Entertainment and Osmington, which Kark said has made the chain's entrance into Canada "quite smooth." That dynamic is playing out in the U.S. right now, as McDonald's, Burger King and Wendy's offer similarly packaged deals in the $3 to $5 US range. CBC News reached out to several chains to see if similar deals were offered in Canada; Wendy's was the lone chain to offer a $5 breakfast deal.
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