Shake Shack is shown in Toronto's Yonge-Dundas Square on Monday. If you fancy a burger and crinkle-cut fries, the U.S.
Shake Shack is shown in Toronto's Yonge-Dundas Square on Monday. If you fancy a burger and crinkle-cut fries, the U.S. fast casual joint is dipping a toe into the Canadian market — but its success could depend on customers willing to fork out higher prices. If you fancy a burger and crinkle-cut fries, U.S. fast-casual joint Shake Shack is dipping a toe into the Canadian market — but its success could depend on customers willing to fork out higher prices.
He noted that Shake Shack first tested Canadian waters in 2017 with a pop-up, but said the chain was taking its time with an entry here until it found the right local partners. Toronto-based businesses, like chocolatier ChocoSol and bakery Brodflour, are among its local suppliers.Michael Kark, president of global licensing at Shake Shack, told CBC News that the burger chain didn't want to make the same mistakes in entering the Canadian market that other chains have in the past.
Kark said the higher costs are in part due to Shake Shack sourcing some of its ingredients locally. That also makes it stand out from other chains — it's "more like a fine-dining restaurant than a quick-serve restaurant." "In times of economic uncertainty, there's some shifting going on," said Carter. "Maybe people aren't going out to the higher-end restaurants as much, but the quick service does quite well."Asian fusion restaurant P.F. Chang's is popular in the U.S., but its few locations in Canada "unfortunately failed miserably," said Carter — partly due tofor such a chain in a diverse market where smaller restaurants specialize in ethnic cuisines.
Shake Shack is working with Canadian private investment firms Harlo Entertainment and Osmington, which Kark said has made the chain's entrance into Canada "quite smooth." That dynamic is playing out in the U.S. right now, as McDonald's, Burger King and Wendy's offer similarly packaged deals in the $3 to $5 US range. CBC News reached out to several chains to see if similar deals were offered in Canada; Wendy's was the lone chain to offer a $5 breakfast deal.
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