Armenian Prime Minister Nikol Pashinyan is asking citizens to share photos on social media of pandemic rule breakers as the country faces a surge in COVID-19 cases.
In this Tuesday, Oct. 1, 2019 file photo Armenian Prime Minister Nikol Pashinyan attends the Eurasian Economic Council in Yerevan, Armenia. TORONTO -- After testing positive for COVID-19, the Armenian prime minister has launched a makeshift snitch line and called upon citizens to take pictures of pandemic rule breakers.
Generally speaking, public shaming has been found to be motivating in certain situations, said Hilary Bergsieker, an associate professor of psychology at the University of Waterloo. “So long as the shaming is perceived to be legitimate, people see it as a reasonable way to police behaviour,” she said in a phone interview, citing polling data that found that some millennials accept a degree of online shaming as long as it is not perceived as cyberbullying.
There has also been some research done in the U.S. that showed being shamed was a more powerful motivator than pride. The research, published in the journal Political Behavior in 2010, found that the threat of being named in a newspaper as a non-voter was more motivating for elections than the prospect of being named as a voter.
But the effectiveness of shaming isn’t always clear, especially when it comes from the government, added Bergsieker.“When it’s the government policing the shame, then trust in government is going to be very relevant. If you worry that the government is going to abuse those reports… that engenders a different attitude.”
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