Is Saudi Arabia’s crown prince ‘sportswashing’ his reputation?
In a humiliating blow to MBS’ kingdom, last year one of Hollywood’s biggest talent agenciesMBS's strategy for the kingdom's sovereign wealth fund seems to be twofold. One is to wean the country from its oil dependency by diversifying revenues, and the other importantThe Saudi PIF has also seemingly closed a deal to buy the UK football club Newcastle United for an estimated $370 million.
"UK authorities and the Premiere League should not allow someone like Mohamed Bin Salman , who has yet to face any accountability for the murder of my late fiancé, Jamal Khashoggi, to be so involved in sports in the UK," said Cengiz in a"Doing otherwise will greatly stain the reputation of the Premiere League and the UK. Mohamed Bin Salman is strategically using international sports to repair his badly damaged reputation after the murder of Jamal.
Earlier this month the Saudi investment arm also bought an 8.2 percent stake in Carnival Corp, a cruise liner with more than 100 ships. This follows a freefall in business for the cruise liner industry more broadly after several ships around the world become repositories of the coronavirus. With no end in sight when the entertainment industry will be able to recover, Saudi investments are risky bets.
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