Thread Beauty has tapped Saucy Santana as its first celebrity ambassador.
For Santana, who was a makeup artist before he began pursuing music full time, the partnership was a natural one.
“I started playing with makeup when I was 17 — I used to do my cousins, all my homegirls, then I got good and made it a profession,” said Santana, noting that what drew him to Thread was the brand’s emphasis on inclusivity. “Back in the day when I would get makeup, foundations would stop at certain colors. It would be like, ‘We got a million of these foundations and two dark skinned ones — y’all figure it out.
“It’s actually not about the product — it’s about servicing the community in the way it needs to be serviced. We decided to launch makeup first because frankly, there weren’t a lot of makeup companies that were both affordable and super inclusive,” Butler said. This aim to create visibility for communities who aren’t often granted it is where Butler and Santana’s missions collide.
“To be a beauty ambassador who is Black, feminine and gay — it’s going to do so much for our community and so much for boys like me,” Santana said.
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