People complained that the 'irresponsible' smart watch advert encouraged unsafe behaviour.
A Samsung ad criticised for showing a woman running alone at 02:00 has been cleared by the advertising watchdog.But the Advertising Standards Authority said the ads "did not encourage an unsafe practice and were not irresponsible".
The ad attracted 27 complaints to the ASA from viewers who mentioned the number of recent high-profile cases where women had been attacked in similar circumstances.However, the ASA has since reviewed the ad and found it did not breach advertising rules - meaning no further action will be taken. "Whilst we acknowledged that an attack could happen, that was outside of a person's control and it could also happen in other, everyday scenarios and at all times of the day or night."Reclaim These Streets previously described the campaign as "tone deaf" in light of the death ofReacting to the ASA ruling, Jamie Klingler, from the women's safety group, said they never thought the ad was illegal but was more "distasteful".
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