Critics have said the ad, which attracted 27 complaints to the Advertising Standards Authority, encouraged unsafe behaviour.
Samsung has been cleared by the advertising watchdog following complaints over an ad which featured a woman running alone at 2am was criticised for being irresponsible.It attracted 27 complaints to the Advertising Standards Authority from viewers who noted the number of recent high profile cases where women had been attacked in similar circumstances.
In April, women's safety group Reclaim These Streets described the campaign as"tone deaf" in light of theThe 23-year-old's death in Tullamore, Co Offaly, caused shockwaves and sparked vigils across Ireland and beyond in her memory, as calls were made for a change in how to tackle gender-based violence.
They added that the victims of attacks who had chosen to run alone at night"should never be blamed or judged for deciding to take the risk" and believed that a ruling that advertisers could not show individuals running alone might be perceived in that way.
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