Rogers Communications has filed a response to the Competition Bureau's claims that the company engaged in false advertising regarding its unlimited data plans. The bureau alleges that Rogers' advertising creates a misleading impression of unlimited data, while in reality, data speeds are significantly reduced once a customer reaches their data cap. Rogers counters that the bureau is unfairly targeting the company for an advertising format common among all major telecom providers and that they adequately disclose key plan features.
The Canadian PressTelecommunications company Rogers Communications signage is pictured in Ottawa on Tuesday, July 12, 2022. THE CANADIAN PRESS/Sean Kilpatrick
The bureau alleged in December that Rogers' ads create the false or misleading impression that the plans provide consumers with limitless data, when in reality data service is severely limited once a data cap is reached. Rogers said in its response that the bureau is unreasonably targeting the company for an advertising format that all other major telecom providers have also used.
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