Rogers argues that it repeatedly and unambiguously indicates the cap and conditions for the plans in its advertisements, on its website and at several points during the sale process
In December, Canada ’s competition watchdog took legal action against Rogers for what it called 'misleading' representations of its unlimited data plans.has denied allegations made by the Competition Bureau that it misled customers with false claims about its unlimited data plans, saying that the lawsuit ignores the company’s clear disclosures and unreasonably targets Rogers for an industry-wide practice.
“The ordinary consumers in the market for unlimited wireless services are not vulnerable, are capable of understanding clear and repeated disclosures of speed reduction, and are clearly familiar with the option to purchase high-speed data buckets of different sizes and at different prices,” Rogers said in its filing.was not clearly indicated in advertisements, Rogers said the collection of ads used by the bureau to argue its case were “highly selective and misleading.
“The Bureau attacks not only Rogers’ advertising but the industry’s entire approach to unlimited wireless data plans,” Rogers said in its filing, adding that the bureau’s position was “out of step with the market reality.”
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