TORONTO — The Toronto International Film Festival says it has signed up Rogers Communications as its new 'presenting sponsor,' but only for the film festival itself and only for a single year.
TORONTO — The Toronto International Film Festival says it has signed up Rogers Communications as its new"presenting sponsor," but only for the film festival itself and only for a single year.
The"people's festival," as it's often called, faced a run of hurdles over the past several years as the COVID-19 pandemic knocked the sparkle out of festivities with various restrictions and public health measures that prevented or limited travel and tourism as well as crowd gatherings inside cinemas.
Bell announced last summer that it had decided not to renew its marquee agreement with TIFF once it expired at the end of last year. Bell had been a festival partner since 1995, with its name emblazoned on TIFF’s downtown headquarters, previously known as the TIFF Bell Lightbox but now simply the TIFF Lightbox.
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