The new partnership comes as TIFF prepares a comeback edition of its annual fall extravaganza, one of the largest publicly attended film festivals in the world
A sign bearing the Toronto International Film Festival logo is carried on a fork lift in downtown Toronto on Sept. 7, 2017.at the end of last year, the Toronto International Film Festival announced Wednesday that Rogers Communications, Canada’s other leading telecom, is coming onboard as the “presenting sponsor” of its 49th annual festival, including the TIFF People’s Choice Awards.
Bell, a subsidiary of BCE Inc., contributed roughly $5-million each year to TIFF, making the company by far the largest single sponsor in TIFF’s portfolio of corporate partners. Financial details of the Rogers sponsorship were not made available. After delivering two scaled-back hybrid editions during the pandemic, TIFF’s ambitions were thwarted again last year because of the timing of thefrom members of the Writers Guild of America and the Screen Actors Guild-AFTRA. The labour actions ensured a significant absence of the red-carpet talent that has become so crucial to the TIFF experience. As a result,“The festival is still the biggest thing that we do, with the largest number of people who we’re engaging with,” Bailey said.
In its 2022 annual report, the most recent one made available, TIFF noted that corporate sponsorships accounted for $13.4-million, or 28 per cent, of the organization’s total earned revenue.
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