The rise and fall — and rise again — of Abercrombie & Fitch
, author E.B. White wrote that Abercrombie had"the most gaped-at window in town. Displays all the clothes men want to wear all the time and don't."
After being acquired by L Brands, Abercrombie moved its headquarters from New York to Ohio where it built a massive campus complete with a fake retail store, according to"White Hot." "We knew we wanted to be the coolest brand for the 18 to 22-year-olds," Cindy Smith-Maglione, the former vice president of merchandising, said in"White Hot."
In the Weber-shot ad campaigns, male models were often photographed shirtless, either alone or in groups, while female models were often relegated to supporting roles. In the early days, nearly everyone was white. Abercrombie & Fitch employees at the brand's flagship store in New York in 2009.Abercrombie stores weren't like any other mall brand.
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