'As the documentary brings that era back into the limelight today, Black people are once again excluded from the conversation.'
And that year for my 14-year-old self was characterized by a significant shift in my wardrobe. It was the first time I ever got a pair of Coach trainers to match my Coach crossbody, and also one of the last times I would be wearing. In just a few months, instead of window shopping for Coogi at Jimmy Jazz, we started traveling 30 minutes out of the city to shop Abercrombie & Fitch and its subsidiary, Hollister.
In April, Netflix released a documentary entitled"White Hot" chronicling rise and fall of Abercrombie & Fitch in the '90s and 2000s, but while theAbercrombie & Fitch as a pop culture phenomenon in white suburbia, it doesn't showcase the way Black kids in Black cities embraced the brand. But Black people were, and continue to be, instrumental in A&F's success, from influencing purchases on social media to shopping regularly themselves.
Search the names of similar lifestyle brands on Facebook, and you'll find old profiles of Black kids with social handles like HollisterKidd. During my high school years, it wasn't uncommon to see Abercrombie & Fitch paired with True Religion jeans and Cartier frames at a house party or a teenage girl at Eastland wearing Hollister with a Juicy starter necklace and Mek jeans.
While"White Hot" prefaces that Abercrombie & Fitch packaged white elitism and privilege in hopes of selling clothing, it doesn't explicitly mention how the whiteness of the brand coincided with the whitewashing of pop culture in the
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