Founders of popular Black skin-care brands share their top favorite products and explain why it's important to shop Black businesses throughout the year.
Growing up in the early aughts, I quickly learned that the beauty industry — and more specifically, the skin-care industry — ostracized and neglected Blackness. It was clear in the media: Thumbing through my favorite magazines, I’d rarely see a face that looked like mine in skin-care campaigns for mainstream brands. And it was evident in the market, too: Walking down the beauty aisle at my local drugstore, you can probably guess how many Black-owned products I stumbled upon .
So, like many Black folks, I turned to natural, family-approved remedies to treat my skin. Aloe vera was a staple, as was shea butter and other moisturizing ingredients heavily used by my ancestors who, like me, had to find a way to feel beautiful in a world that didn’t recognize their beauty. Those ingredients are still major players in my routine, but now, I reap their benefits by using Black-owned skin-care brands, which often include those ingredients in their products.
Not only are Black-owned brands finally getting a seat at the table, they’re transforming the beauty landscape by changing archaic standards and promoting diversity and inclusivity in the industry. And what makes Black-owned skin-care brandsspecial is that they’re innovative but still rooted in those centuries-old concoctions, making them beneficial for
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