Rihanna will become the 1st woman to partner with LVMH on creating a new brand from the ground up
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Fenty will join a stable of other luxury brands owned by LVMH, including Dior, Fendi and Givenchy. As the. The holding company mainly builds its brands by acquiring them outright; rarely does it launch an original brand on its own. Rihanna, then, will become the first woman to partner with LVMH on creating a new brand from the ground up. She is also the first woman of color to lead an LVMH brand—two milestones that have taken up to now to achieve.
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