Rihanna has already built a business empire selling lingerie, sportswear and cosmetics. But moving into the world of ready-to-wear, shoes and accessories will be a new step
LVMH Moët Hennessy Louis Vuitton said it has created a new luxury fashion house with Rihanna, betting the recording star and social media powerhouse can bring the same cachet to a brand as the industry’s celebrity designers.
Fenty is the first new fashion house for LVMH since it created Christian Lacroix more than three decades ago. It is also the first time the Paris-based luxury conglomerate has named a woman of color to lead one of its brands.
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