The former boss of both Ford and Chrysler has died at the age of 94
THE WORLD’S carmakers can be roughly divided by specialisation. Europe’s are regarded as the best at sophisticated engineering. Japan’s are the masters of mass-production techniques. What American car firms do best is marketing their products. That reputation was acquired largely thanks to the efforts of an American business legend, Lee Iacocca, who died on July 2nd at the age of 94.
Public recognition in America and beyond—his autobiography, published in 1984, sold 6.5m copies worldwide—may have come through his turnaround of Chrysler, which he joined as boss in 1980, but it would not have been possible without his remarkable ability throughout his career to sell himself as much as he sold cars.
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