BREAKING: Former Chrysler CEO Lee Iacocca, who became a folk hero for rescuing the company in the '80s, has died. He was 94.
FILE - In this March 28, 1990, file photo, Chrysler Corporation Chairman Lee Iacocca sits in a 1990 Dodge Viper sports car as the Chrysler in the 90's six city tour makes a visit to New York. Former Chrysler CEO Iacocca, who became a folk hero for rescuing the company in the '80s, has died, former colleagues said Tuesday, July 2, 2019. He was 94.
DETROIT — Former colleagues say ex-Chrysler CEO Lee Iacocca has died at age 94 in Bel Air, California. Iacocca was a master pitchman. He put the Mustang in Ford’s lineup in the 1960s. Two decades later, he became a corporate folk hero when he resurrected Chrysler. He was famous for his TV ads from that time, in which he said: “If you can find a better car, buy it!”
Iacocca also wrote two best-selling books and was courted as a presidential candidate for 1988. He had a 32-year career at Ford and Chrysler and helped launch some of Detroit’s most significant cars — including the minivan, the Chrysler K-car and the Ford Escort.
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