Reitmans will close down Addition Elle and Thyme Maternity this summer
The company employs about 6,800 people and operates 259 Reitmans, 106 Penningtons and 80 RW & CO. locations.
“What this will help them do is generate a little bit of cash this summer because when you liquidate stores, you get cash and that is one of the upsides of dumping brands,” he said. “I see Reitmans as more of a baby boomer brand,” he said. “Millennials are more of the sweet spot for most brands in terms of their biggest demographic to target. I can’t really see millennials, at least on the Reitmans brand being overly excited.”
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