Faced with canceled orders and an excess of fabric, designer Reese Cooper decided to give his customers something to do with their free time: An at-home sewing kit.
, many of his stores had canceled their fall 2020 orders, but Cooper had already purchased rolls of cotton, wool, corduroy, and fleece. Suddenly he had nothing to do with them, and many of his peers have found themselves in a similar bind. Even if they wanted to go ahead with a collection, their ateliers and factories are likely empty.
Making a pattern available to the public isn’t standard practice in the fashion industry, but in the current moment, Cooper’s project is bringing a new layer to the designer-consumer relationship. To wit, a piece of fabric in every kit is stitched with the following statement: If the idea of spending a whole day making one garment wouldn’t have appealed in the past, most of us are looking for ways to fill the time, challenge ourselves, and learn something new in lockdown. Fashion types might take it a step further and experiment with dying their jacket, painting it, or maybe adding additional patches. “This really was just a way to avoid wasting fabrics and to give people something to do,” Cooper says. “I’m not really making money on this.
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