Manitoba's COVID-19 numbers were once the envy of most other provinces, but there have been several outbreaks in recent weeks, and the government is having to alter its six-figure ad campaign.
At one point in July, Manitoba had flattened its infection curve so much that there was only one known active case. That stood in sharp contrast to every other province west of New Brunswick.
The landscape changed as COVID-19 clusters broke out in Winnipeg, Brandon, and a few Hutterite colonies. By Friday, Manitoba was up to 418 active cases. The ads continue to point to the government's web page about economic programs, but the page starts with an explanation of the colour codes and restrictions in place.
The government says the billboards serve an important purpose and are adaptable to changing circumstances.
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