Manitoba reworks six-figure ad campaign after recent spike in COVID-19

Canada News News

Manitoba reworks six-figure ad campaign after recent spike in COVID-19
Canada Latest News,Canada Headlines
  • 📰 globeandmail
  • ⏱ Reading Time:
  • 35 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 92%

The campaign, once focused on economic recovery, is becoming more about health precautions

At one point in July, Manitoba had flattened its infection curve so much that there was only one known active case. That stood in sharp contrast to every other province west of New Brunswick.Winnipeg offered to be the site for a shortened Canadian Football League season and the government launched advertisements on billboards, social media and elsewhere with the message: “Ready. Safe. Grow.”

While some physical billboards have yet to change, electronic ones in recent days have been swapped out to feature a new “Know The Facts” slogan, along with pictures of recently adopted colour codes — red, orange, yellow and green — to denote different levels of restrictions that can be imposed if case numbers rise.

When the campaign first began, the Opposition New Democrats said it ignored health concerns and was a premature taxpayer-funded victory lap for Premier Brian Pallister’s Progressive Conservative government. Even the revamped one is using dollars that could be better spent elsewhere, the NDP has suggested.“The premier doesn’t get it. Spending ...

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

globeandmail /  🏆 5. in CA

Canada Latest News, Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Politics Briefing: Measuring the economic hit from COVID-19Politics Briefing: Measuring the economic hit from COVID-19Also: What Leslyn Lewis will do next
Read more »

COVID-19: Fraser Health recruits 'health influencers' to slow spread among youthCOVID-19: Fraser Health recruits 'health influencers' to slow spread among youthHealth authority asking young people to help craft social media content to bend the curve of COVID\u002D19.
Read more »

COVID-19: Outbreak declared over in Haida GwaiiCOVID-19: Outbreak declared over in Haida GwaiiNorthern Health says there have been no new cases since Aug. 6
Read more »

Tour de France: Cycling body relaxes COVID-19 exclusion rules on eve of opening stageTour de France: Cycling body relaxes COVID-19 exclusion rules on eve of opening stageThe UCI said Friday that a team won’t be automatically sent home from the Tour de France if two of its riders test positive for the virus within a period of seven days as was initially planned
Read more »

MLB, MLBPA announce two positive COVID-19 tests over past week - Sportsnet.caMLB, MLBPA announce two positive COVID-19 tests over past week - Sportsnet.caMajor League Baseball and the MLB Players Association announced Friday that there have been two positive COVID-19 tests across baseball over the last week.
Read more »



Render Time: 2025-03-14 06:30:53