For the rich and those who aspire, logo-free fashion with outsize price tags is having a moment — at least among people who can spend in the face of higher inflation and a volatile economy.
Elon Musk’s crackdown on Twitter accounts tracking private jet movements highlights a flaw in the idea that wealth can buy freedom from scrutiny.Paltrow, to be fair, has always been drawn to a sleek, minimalist luxury. But her recent trial wardrobe was blasted out on TV at a time when more brands are putting understated tones and shapes on runways and shelves.
Those designers joined companies that have always done it, including some worn on “Succession” and the back of Paltrow: the Row, Brunello Cucinelli and Loro Piana among them. Milton Pedraza, chief executive of the Luxury Institute, a research, consulting and employee training firm, says stealth wealth is a long-standing code among the uber-rich. Now, with a white collar recession, “all the people getting laid off want to look very pristine.”
He cites other stealth eras in fashion. There was the minimalist aesthetic of the 1990s, when Donna Karan and Miuccia Prada made practical dressing fashionable, and a show of stealth wealth amid the recession of 2008-09.
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Stealth wealth: Like Gwyneth Paltrow's trial style, no flash, no logos, but big-time quiet luxuryThey're the biggest of brands. But with no logos. And that's the whole point. Call it stealth wealth or quiet luxury. For the rich and those who aspire, logo-free, low-key fashion with large price tags is having a moment among people who can spend big in the face of higher inflation and a volatile economy.
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