'Quiet luxury' is back for the first time since the Great Recession. Here's what it is and what brands stand to benefit.
But there's more going on here than just typical trend cycles or a popular TV show. Hall said that the state of the world is heavily influencing how people are dressing.
In fact, this isn't the first time quiet luxury has dominated fashion — it became a major trend in 2008, amid the Great Recession, Hall added. At this point, quiet luxury has become so popular that even luxury brands themselves are being asked about it. During luxury giant LVMH's first-quarter earnings call on Wednesday, analysts asked CFO Jean-Jacques Guiony how the trend could impact the company's stable of luxury houses, which includes Louis Vuitton, Dior, and Fendi, among others.
One LVMH brand, in particular, poised to benefit from the trend is Loro Piana, which is famous for its simple but luxe cashmere sweaters, NYU Stern's Serdari said. She also highlighted Italian luxury house Brunello Cucinelli,, and Armani, who has been doing quiet luxury for nearly two decades.
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