Other cereals also targeted for the presence of food dyes
Dozens of people rallied outside the Michigan headquarters of WK Kellogg Co. Tuesday, demanding that the company remove artificial dyes from its breakfast cereals in the U.S.
On Tuesday, activists said they were delivering petitions with more than 400,000 signatures asking WK Kellogg to remove artificial dyes and BHT from their cereals. Protesters said there was evidence that artificial dyes can contribute to behavioral issues in children. Battle Creek, Michigan-based WK Kellogg became a separate company last year when its snack division was spun off to form Kellanova. Kellanova kept the company’s international cereal business; it now makes Froot Loops with natural dyes for markets like Australia and the United Kingdom.
Kellogg said it announced its plan to remove artificial colors and ingredients almost a decade ago because it believed customers were seeking foods with natural ingredients and would welcome the change. But the company said it found that consumer preferences differed widely across markets.
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