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can seem glamorous to outsiders.
Brandt, a Kelowna native, became an avid sprinter at the age of nine after watching Donovan Bailey sprint for Canada in the 1996 Olympic Games. Inspired and determined, he qualified to the World Juniors in 2003 to represent Canada as a member of the sprints and relays team, and continued to compete for Canada in the European circuit after graduating from Kelowna Secondary School in 2004.
The 20-hour workdays were a pleasant distraction from the physical pain that haunted Brandt daily, as well as the emotional pain from the loss of his father. COVID-19 came months later, and unlike many other businesses, PRIME did not qualify for government support or additional bank loans through the mandated closures. That forced Brandt to near bankruptcy in the first several months of being open. Turning to alternative lenders at over 30 per cent interest rates, he says it was a deeply stressful period in his life, and one devoid of any glamour.
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