Tim Hortons to launch credit card through mobile rewards app
Tim Hortons is launching a credit card that can be used through its mobile app, the latest move into an increasingly competitive rewards space.
“There’s millions of Canadians who are actively seeking better and accessible financial products,” said Markus Sturm, senior vice-president of digital, loyalty and consumer goods at Tim Hortons, which is owned by Restaurant Brands International. Canadian Tire rolled out its Triangle Mastercard rewards program a few years ago and in March announced a paid tier offering further enhancements to the program.Tim Hortons will also offer a second version of its credit card aimed at students, newcomers and others with limited or no credit history.
Almost five million Canadians are using its app every month already, Tim Hortons said in the release, and the company believes its new card will be an attractive option for many of them. “We want to support them just like we do in fuelling their day with coffee and beverages and food,” he said. “We also want to fuel their growth to financial prosperity and give them options to help build their credit.”
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