.Poshmarkapp describes the feature as a way to bring listings to life. 🔐
Social shopping platform Poshmark just took a page from Instagram and Snapchat with a major expansion of its own social powers. On Wednesday, the company introduced Posh Stories, a new social feature that lets users create and share shoppable video clips and photos.
Sellers can use the tool to shoot live, 15-second video clips or photos, or upload visual assets from their phones to show off a new product or look, or share styling or beauty tips with their followers. They can also write a short message and tag listings, people and brands to the Story.Users can find Posh Stories at the top of the Poshmark feed, framed in a vertical slideshow that should feel familiar to those who flock to other social networks. The clips disappear after 48 hours.
“More interestingly, you can also link it to other people’s stores and other people’s listings, so it kind of follows the same curation paradigm we follow in our photos and our listings,” explained Chandra. “But it also brings it to the video, so I can tell a story that I may be getting a top, [and] I can put a necklace from somebody else’s store, and sort of put the whole outfit together.
According to Chandra, Poshmark is even seeing quite the comeback. “Since March, it’s been steady and strong to the point that the last couple of weeks have been some of the highest in our history,“ he said.
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