Platform for success: how TikTok has made one shoe brand the hottest on the planet

Naked Wolfe’s six-inch ‘Spice’ platform boots have topped Lyst’s ‘heat’ index and been a hit with Tik Tok users and celebrities alike

Naked Wolfe co-founder Bronte Mance credits the pandemic for widening consumers’ horizons and driving the success of the brand’s platform bootsNaked Wolfe co-founder Bronte Mance credits the pandemic for widening consumers’ horizons and driving the success of the brand’s platform bootsou might think that unfeasibly high, pumped-up platform boots by the London-based brand Naked Wolfe would only enjoy niche appeal.

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