HELM Life has a roster of nearly 1,500 Canadian ‘hosts,’ all of whom were providing in-person babysitting prior to the pandemic and are required to undergo a police background check
Sophie Bissuel, seen here with her son Jean on May 14, 2020, has been using a virtual childcare service launched by Toronto-based HELM Life in mid-March.Every afternoon, Sophie Bissuel’s four-year-old son, Jean, meets with his babysitter. As he sits at his desk in his room in the family’s Toronto home, he and the sitter draw pictures or play Lego.
“You’re constantly eaten by guilt. If you’re working, you feel the guilt of not taking care of your kids. And when you’re taking care of them you feel guilt because your team at work needs you,” Ms. Bissuel says. “It gives kids some social time and it gives parents some work time or break time or mental health time or whatever they need,” says Elize Shirdel, founder of HELM Life.
John Green, the chief executive dad at CareGuide, the company that owns Canadian Nanny, says that demand for the new virtual childcare service has been “enormous.”Whereas HELM Life offers a list of courses, Canadian Nanny allows parents to decide with caregivers what their kids will do for each virtual session, which the company recommends should not last for more than 30 minutes, although families can opt for longer.
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