New data reveals how large the decrease in sponsored Instagram posts from influencers has been in recent weeks, as the ad market sputters
during the same period. Google's CEO Sundar Pichai noted in the company's earnings call earlier this week that livestreams played a key role in boosting watch time on YouTube during the first three months of the year.
"Instagram is still my main focus, but I did actually start a TikTok after months of saying 'I'm too old for TikTok, I don't understand TikTok,'" Keiko Lynn, a personal style and lifestyle influencer with , told Business Insider. "Once I started it, I found it to be pretty fun if you make it your own. It's kind of a nice reprieve from Twitter which is so easy to fall down a rabbit hole where you just feel like everything is horrible.
: A survey of Instagram influencers by the marketing platform Klear shows how creators are using Instagram Lives and Stories.
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