In a significant shift for college sports, the NCAA's top governing body says it supports a rule change allowing student-athletes to profit from their name, image, and likeness — so long as the school they attend doesn't pay them directly.
The NCAA's highest governing body supports allowing student-athletes to be compensated for third-party endorsements, along with receiving money from other avenues, such as social media. Here, Rutgers Scarlet Knights center Myles Johnson celebrates with fans after defeating the Maryland Terrapins in March, before the season was halted by the COVID-19 pandemic.Noah K.
The NCAA's highest governing body supports allowing student-athletes to be compensated for third-party endorsements, along with receiving money from other avenues, such as social media. Here, Rutgers Scarlet Knights center Myles Johnson celebrates with fans after defeating the Maryland Terrapins in March, before the season was halted by the COVID-19 pandemic.
The plan includes players receiving compensation from social media and personal appearances, as well as through businesses they started. "Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions," said board chair Michael V. Drake, president of Ohio State University, in a statement.Though the NCAA is taking steps to allow athletes to earn money, it stipulated that certain actions would remain prohibited.
"While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed," the NCAA stated.
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