.emmaladyrose: Abercrombie and Fitch tried to sell us 'cool.' Instead, it sold racism.
The A&F leader obsessively monitored the attractiveness of sales associates, and gave store managers handbooks with racist rules about appearance.
“Fashion is selling us belonging, confidence, cool, sex appeal,” Washington Post critic-at-large Robin Givhan says in “White Hot.” “In some ways, the very last thing that it’s selling is actual garments.”. It was selling reassurance to insecure teenagers that if they could fit their bodies into these clothes, and see their faces in the faces of the models plastered on the store walls, then they were going to be all right. Maybe better than all right.
Even with my thin privilege and white privilege, I always knew implicitly that I was not the type of girl who would ever be recruited to be an Abercrombie sales associate. I was too Jewish and too brunette and a little too awkward in my newly pubescent body. I was more of an American Eagle gal — it was a little cheaper and a little less intimidating — but that didn’t stop me from perusing the A&F shelves and jokingly taking a Christmas polaroid with one of the local shirtless models.
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