We can smell the documentary already.
, the streaming platform’s upcoming documentary about Abercrombie & FitchIn it, former employees of the store discuss the chain’s signature scent, Fierce For Men, and offer a glimpse into what it was like working there.Dust off that bottle of Fierce for Men you’ve been hiding in your closet since 2003— there’s an Abercrombie & Fitch documentary coming.
The documentary joins other brave works untangling the major cultural moments of the 2000s, including a Hulu docuseries on theBritney Spears documentary also falls into this same category of films, where we unpack aughts phenomenons we so readily accepted, like paparazzi and media’s treatment of struggling stars or, in the case of Abercrombie, a brand built on discriminatory practices.will follow the brand through the peak of its popularity and its downfall.
I remember having a vague sense of this happening publicly in the 2000s, but it was an open secret that only hot people — particularly hot, white people — were hired to fold lace tank tops at a store that somehow managed to feel exclusive even thought it was located inside of a mall.
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