Opinion: To escape awkward situations, some prominent Russian athletes have employed “strategic ambiguity” in their public statements.
, several economic sanctions have been announced. In the sports realm, notable Russian partnerships are being terminated. Most Russian sports teams can no longer compete internationally, evident by the country’s suspension from qualifying matches for FIFA’s 2022 World Cup in Qatar.
Facing this dilemma, some of these Russian athletes have made use of what is known in advertising speak as “strategic ambiguity” in their public statements. “War” implies intense armed conflict characterized by destruction and extreme violence, but politely asking for the war to end does not clarify how this might be realized.
Although Coca-Cola has halted its business operations in Russia, does the company still desire Ovechkin’s endorsement?
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