Cracker Jack started its 'prize in every box' promotion on this day in history, Feb. 19, 1912.
German immigrant F.W. Rueckheim first invented the now-ubiquitous ballpark treat in the late 19th century.
Three years later, Rueckheim began to market the snack as "Cracker Jack," the Encyclopedia of Chicago pointed out. It would take nearly a decade before another innovation would further boost the product's popularity. Previously, prizes or coupons were only included in random boxes, said the Cracker Jack appreciation website known as The Art is Cracker Jack. Cracker Jack has given away about 17 billion toys in over a century, said The Art is Cracker Jack site.
CHICAGO, IL - AUGUST 21: Cracker Jack welcomes nearly 550 University of Illinois at Chicago students with an official moving crew for the grand opening of the school's new state-of-the-art residential building on August 21, 2019 in Chicago, Illinois.The first prizes in Cracker Jack boxes were largely made of paper, metal or wood — and were mixed in with the food product, The Art is Cracker Jack website says.
"The Cracker Jack slogan may have been ‘The more you eat, the more you want,’ but for Cracker Jack prize hoarders the slogan may as well have been ‘The more you collect, the more you want to collect,'" said the website.
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