The small business has survived many challenges and is still feeling ripple effects from COVID-19 pandemic measures.
Fentons Creamery owner Scott Whidden serves a couple of iconic Fentons sundaes previously. The shop on North Oakland’s Piedmont Avenue is marking 130 years in business.Scott Whidden, the owner of Fentons Creamery on North Oakland’s Piedmont Avenue, attributes his employees’ energy for rebuilding after the COVID-19 pandemic to “the human spirit and Fentons’ 130 years of fortitude.
“It was like a hazmat with the helicopters. People began to avoid Oakland. The firsthand impact rolled forward. We were on daily or weekly updates. The health departments were the czars and declared the shutdowns, which were disastrous.” “There was a surge of lawlessness that started with outside gangs coming in last spring ,” Whidden says, “But In the last three months, we’ve seen a lessening. Outside law enforcement and CHP have come in, and that has been great. You know, businesses closing because of crime is a real thing.”
“We’re listening to what the community is saying, so we’ll adapt to what’s important to them. We’ll keep supporting them in Solano County at the Nut Tree. If a sports team or other entity comes in here and is interesting to the community, we’ll build an ice cream event around them. The community we serve is like a big, open living room, and what’s good for them is what’s good for Fentons.”
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