No handshake required: attracting customers and building demand—remotely Sponsored by officedepot
Even if much of day-to-day B2B activity can occur remotely, in-person interaction plays a vital role throughout the sales funnel. More thanFor many companies, seminars, conferences and trade shows together form the linchpin of their sales and marketing efforts. And it’s pretty hard to trust an executive to provide you with a business-critical good or service unless you can share a meal, look them in the eye and, yes, shake their hand.
Business advisers like to say they will always be there for their clients, Fitzgarrald notes. “That’s easy to say during good times, because people rarely take you up on the offer. But you also need to be there for the thin times, which is right now. Now’s the time when business leaders need a trusted adviser to lend them an ear.”
Helping workers make it through the crisis, such as by continuing to pay employees when your doors are closedwhen it comes to these efforts, which maintain a hopeful tone even as they acknowledge the crisis. If your company has been slow to migrate its business development to online channels, it’s time to speed it up.
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