Searches for masks have reportedly increased 496% from January to March, with offwht's logo mask topping the list.
If you’re plugged into social media—and chances are with international social distancing mandates in place, youface mask priced over $1,000 on Farfetch began to circulate on Twitter and Instagram. The mask, with Off-White’s signature X logo on its front, was the subject of hundreds of outraged posts, prompting Farfetch to remove the mask and send an official response, noting the retailer had “blocked sales of face masks at excessive prices.
Lyst serves as an e-commerce aggregator, collecting available items from stores around the world on its site and referring shoppers via affiliate links, releasing its data four times a year. Over the first quarter of 2020, when the coronavirus pandemic reached its global apex, the site estimated that searches for masks increased 496%, with Off-White’s logo style being the most popular.
But the mask’s resale price debacle and its place at the top of Lyst’s report also brings up the larger conversation of whether face masks, now recommended by the CDC, should be fashionable. The question was posed earlier by
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