For the third consecutive quarter on the Lyst Index.
Author:Ana ColónPublish date:Apr 29, 2020On Wednesday, global search platform Lyst released its quarterly ranking of the most coveted fashion brands and products for the beginning of 2020 — and, once again, Virgil Abloh's Off-White came out on top.
Off-White nabbed the #1 spot in Lyst's ranking of the hottest brands for Q1 2020 . Balenciaga came in second , Nike in third , Gucci in fourth and Prada in fifth . The rest of the top ten, in order: Moncler, Fendi, Valentino, Saint Laurent and Versace. The news cycle can have an effect on where a brand lands on Lyst's ranking. In the Q1 2020 report, the company notes how Balenciaga's eerily prescient, apocalyptic Fall 2020 show during Paris Fashion Week and its parent company's announcement that it would manufacture PPE for healthcare workers on the front lines of the pandemic likely played a role in its move up to #2 this quarter.
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