Universal parks are attracting guests at close to its pre-pandemic rate while attendance in Six Flags parks slumps.
The report said that Universal’s three parks in the United States — Universal Studios Florida and Islands of Adventure in Orlando, plus Universal Studios Hollywood in California — last year drew just less than 1 percent fewer visitors than they did in 2019, the last previous full year without pandemic restrictions. Islands of Adventure was the first major U.S.
Disney continued to top the attendance chart, with Walt Disney World’s Magic Kingdom remaining the world’s most visited theme park, with a reported 17.13 million visitors last year. But Disney Parks in the U.S. were still down about 30% from their 2019 numbers, according to the report. Unlike Universal, Disney continues to voluntarily limit its daily attendance through advance reservation requirements.
Still, in California, Disneyland and Disney California Adventure were down only about 9 percent in 2022 from 2019. Disneyland’s numbers suggest that its reservation requirements are not reducing overall attendance as much as redistributing it. Disneyland’s post-lockdown policy has reduced the crush of annual passholders who once flooded the parks after work and school, instead encouraging them to show up earlier in the day to take advantage of the reservations that they can get.
Walt Disney World in Florida, however, does seem to be struggling a bit to get back to its pre-lockdown popularity. Disney World slow-walked its return to attraction development compared to Universal Orlando and the loss or reduction of many pre-lockdown perks for on-site hotel visitors is not helping Disney World’s case, either.
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