Mike Pence drives his Ford pickup truck to meet donors near his hometown in Indiana. For the first Republican debate in Milwaukee, Nikki Haley stayed at a hotel that typically charges about $100 a day.
These Republican presidential candidates running low-budget campaigns are climbing in the polls, at the same time that Florida Governor Ron DeSantis — the candidate whose operation started with the most money — is seeing his support fade away.
Watching costs is a necessity for many Republican presidential campaigns since candidates are competing for donations. But for Haley and Pence, frugality has been a point of pride — and a way to distinguish themselves. Even Vivek Ramaswamy, whose fund company just notched $1 billion in assets and who is mostly self-financing his 2024 bid, is touting the importance of a return on investment. The campaign is conscientious about spending contributions from grassroots donors, a spokesperson said.
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